In 1972, Bob Coombes, a young Australian entrepreneur observed Thailand opening up to foreign investment and Western influences, and Bangkok was becoming a major tourist destination with a burgeoning hotel industry. With more foreigners visiting the country, there was a rise in the demand for international-standard goods and services. At the time, imported meats came to Thailand from the United States via Singapore and Hong Kong, which compromised their freshness and quality. Bob Coombes decided to remedy the situation by importing quality meats from a source which he knew well and more geographically logical: Australia. Personally going to the airport to pick up the meat and delivering them to hotels from his car, he started the first direct meat import business in Thailand.

From this humble beginning, Choice Foods Thailand Limited has grown to become the premier importer and wholesaler of fine meats and produce in Thailand. With branches in many of the Kingdom’s major cities, Choice Foods has the scope and reach to provide top-quality goods and the most comprehensive F&B services to our customers.

For over forty years, Choice Foods has kept a close pulse on Thailand’s ever-evolving gastronomic demands. Our local insight, combined with a keen understanding of international food trends, has made us a key player and innovator within the F&B industry. Whether being the first to custom-build refrigerated delivery vehicles; introduce salmon to Thai menus; or more recently, bring in Spanish jamon and other Iberian delicacies, Choice Foods has always been on the forefront of the gourmet industry.

Today, as one of the largest, and the longest-lasting food importer in Thailand, we at Choice Foods are proud to continue to bring only the best and the freshest foods to your 


Choice Foods founded by Bob Coombes

Choice Foods became the first direct food-import company in Thailand