Located in the Iberian Peninsula, Spain is a very geographically diverse country, with environments ranging from dessert in the south to temperate forest in the north. Its extensive coastline along the Mediterranean Sea and Atlantic Ocean also produces a bounty of fresh seafood, much evident in Spanish diet. Such variety in terrains and climate contribute greatly to the heart of Spanish food. This abundance, combined with centuries-old culinary tradition, have made Spanish cuisine one of the most exciting in the world.

During the past decade, Spanish gastronomy, with its emphasis on fresh ingredients, has gained gained much global attention and popularity. Choice Foods spotted this trend and is proud to be the first to import and introduce many Spanish products–most famously the jamon–into Thailand.